

From Tourist to Changemaker: Travel as Activism
Traveling is not just an escapeāitās a choice that carries responsibility. At ORMA, we turn travel into a tool for change, offering Sustainable Organized Trips that connect you with those tackling the worldās most pressing challenges.
Our group trips are designed to inspire action, foster meaningful connections and generate positive impact. We offer experiences that change your perspective and integrate you into a community of activists, leaving you aware of your ability to make a difference.
Thematic urban explorations
Orma Guides transforms cities into activism laboratories: thematic tours led by activists, exploring politics, science or urban ecology. An immersion in the city reality, with a specific format, where knowledge becomes action.
Walks and volunteer experiences
Walking routes, āslowā, far from mass tourism, to connect with nature and local communities. Every step becomes a concrete action: participating in environmental conservation projects, supporting small producers, rediscovering ancient paths and traditions.
Our activists: the ORMA Guides
They provide authentic experiences tied to their passions, all aimed at fostering positive change.
Why are our trips for 'activists'?
They are designed to deepen passions and embrace causes. In today's world, you're either an activist or you're not.
An activist is educated about their cause.
An activist is open to discussion and dialogue.
An activist doesn't necessarily have to champion a major cause.
ORMAās commitment to innovative travel design
We have defined 12 criteria for designing sustainable travel, respecting local communities and their territories.
Inclusivity

Inclusivity is more than just a value - it's the engine that makes our experiences authentic and meaningful. Every place we visit is a stage for diverse stories, celebrating the beauty of diversity and welcoming everyone, without distinction. Here, every person is valued, every voice is heard, and every encounter is a discovery. We support initiatives that promote integration and social cohesion, because we know that only when walls come down, bridges are built.
Hub of Culture

Culture is the heartbeat of every city, and we want you to experience it in its purest and most dynamic form. From local traditions to contemporary artistic expressions, every corner of the city tells a unique story. We will guide you to places where art is not only to be admired but to be lived, where you can actively participate in its evolution and contribute to the growth of spaces where culture is the soul that unites.
Promotion of Local Economy

Supporting the local economy means nurturing the very heart of the city. Every visit has the power to create real impacts, not in the pockets of multinational corporations, but in the hands of those who build the life of a community every day. We want every tourist to become part of a growth cycle that nurtures small businesses, revitalizes neighborhoods, and creates tangible change in the cities we explore.
Authentic Craftsmanship

The true value of a city lies in its artisans: people who preserve centuries-old traditions, passing unique skills from generation to generation. Every creation tells a story, every object is a witness to a culture that refuses to be forgotten. When you choose to purchase local craftsmanship, you're not just buying a product, but a piece of history, an act that helps keep the traditions of an entire people alive.
Local Human Fabric

The beauty of a city is measured by the people who inhabit it. It is the bonds, the human connections, that make each place unique. We want you to be more than just a tourist; we want you to connect with the community, share moments and stories, and create ties that go beyond the journey. Here, you are not a visitor, you are a participant who leaves your mark.
Non-profit Commitment

There are places that don't just host but actively transform the city. Here, profit is not the goal, but social change is the driving force. In these spaces, non-profits are the engines of progress, and we stand beside them, amplifying their impact. Support these causes with us, and every step you take will be part of a movement that goes far beyond the tourist experience.
Zero-waste

Every trip is an opportunity to make a difference. The places we choose promote a circular economy that not only reduces environmental impact but also demonstrates that responsible resource management is possible. Supporting these places means becoming protagonists of a global change, where every action counts and every choice has a positive effect on the planet.
Responsible Supply Chains

Sustainability starts with choosing those who power our experiences. The businesses we support are those that choose a responsible supply chain, respecting both people and the environment. Every product you buy, every service you use, is the result of an ethical path that values work and reduces environmental impact. We support those who are committed to a better future, where every step taken is a step toward true sustainability.
Urban Greenery

Oasis of greenery in the heart of the city are gems that we often overlook, but they make urban spaces more livable and breathable. In a world overwhelmed by technology, it's time to reconnect with nature. We are here to celebrate those moments of urban green that surprise you: parks, gardens, and hidden corners that make you feel like you're far away from the concrete jungle. Because nature isn't just a beauty to admire, it's our lifeblood. Take a break from the city hustle and immerse yourself in a world where green is the protagonist.
Sustainable Mobility

The city is alive, it moves, and every choice we make contributes to its rhythm. We promote sustainable transport because we believe that every step we take matters, both for the city and the planet. Ditch the car and hop on a bike, letting the breeze guide you. Who needs fast transportation when a 15-minute walk can take you wherever you want, immersing you in the authentic spirit of the city? Choose the way of moving that benefits both the city and the world around you.
Sustainability Education

Itās not just about living memorable experiences, but learning and growing together. What we do has an impact, and we are committed to spreading awareness, fostering dialogue, and promoting positive change. Knowledge is crucial to doing good, and those on the front lines of the sustainability battle donāt just act, but educate, raise awareness, and improve the situation, inviting everyone to be part of a change that goes beyond the present.
Urban Space Regeneration

Every corner of the city has a story to tell, even those that seem forgotten. We regenerate abandoned spaces to give them life and meaning, transforming them into places full of energy and stories to live. We stand for authenticity, and nothing represents change better than an urban corner that is reborn through collective effort. Walking through these spaces isnāt just a journey, itās an act of active citizenship: itās the opportunity to feel part of a community that is building its future, one step at a time.